Music Blog talking about the Music Business
 
So I must premise this by saying I haven't been able to access the Twitter #Music application for my phone yet, so these are just my initial observations.

It seems I don’t follow any artists on Twitter. Not very surprising, I use it for work analysis mainly rather than as a hub of activity. Probably not the best thing to be admitting since I work in digital marketing, but so it goes. 

The app is propositioned to be the new answer to the mixtape. I wonder, considering the growth statistics regarding  the amount of listeners who now stream a lot of their music through places such as Spotify and Rdio, whether they are attempting to tap into this 'new' market. Spotify has only recently released their follow playlist options, which in itself is really an answer to the mixtape. 

Perhaps it is because Twitter occurs more in real time, reacting to "the point and click, now now" generations of both Y and Z.  Although the glaringly obvious side effect of the Twitter app is the new custom being brought to Spotify and Rdio.

Being part of a closer music community with your friends seems somewhat illusory.with the app. Playlists decided upon and expressed through Spotify seem more personalised and a better reflection of another parties tastes, emotions and perhaps even thoughts. 

What is Twitter #Music really going to bring to the table? Vine felt like it had it’s place within the Twitter-verse. Short, to the point videos that are simply repeatable. Much like the 140 character limit of a tweet. They complemented and made sense together. The new twitter app just feels, well, weird as a concept.  As my mate said: ‘It’s an odd move’

So really, the debate goes to: What is Twitter trying to do?